And the hotel certainly did that by hosting The Green Suite, a spectacular event that proved a big winner for the hotel and its business customers.

An audience of more than 200 guests was treated by the hotel to a glitzy evening that celebrated excellence in Irish business – with a focus on leadership and high performance.

StoryLab worked with the Sligo Park Hotel to create The Green Suite concept for the night and to ensure a stellar line-up of speakers for this special event.

Former Ireland, British and Irish Lions and Leinster rugby captain Brian O’Driscoll came on board as guest speaker for the night, which featured a special green carpet arrival and drinks reception. It was O’Driscoll’s first time speaking in the North West.

The event also featured representatives of two globally famous brands with big roots in the region  – Drumshanbo Gunpowder Irish Gin and the Wild Atlantic Way.

MC Eileen Magnier was on hand to introduce Sligo Park General Manager Gerard Moore who welcomed guests and showed a promo film specially made for the night, spotlighting the hotel’s transformation.

Magnier also hosted a ‘fireside Q&A’ with The Shed Distillery and Drumshanbo Gunpowder Irish Gin founder PJ Rigney and Failte Ireland’s Head of the Wild Atlantic Way, Miriam Kennedy.

Rigney told the amazing story of how he has successfully created a global drinks brand from his base in Drumshanbo, Co Leitrim.

Kennedy described the unstoppable growth of the Wild Atlantic Way  – one of the greatest marketing initiatives ever launched in Irish tourism.

The highlight of the night was Brian O’Driscoll’s talk with Magnier. The now BT Sport and Newstalk pundit took guests on a fascinating journey covering his transition from the playing pitch to the world of media and sport. The charismatic star covered themes such as leadership, motivation and how to get the best out of teams.

As expected, the talk had the magic ‘wow-factor’ and proved an absolute show-stopper with the entire room hanging on his every word.

It was a great evening for the Sligo Park Hotel, which got to tell its own story before an appreciative audience, who in turn got to enjoy the fruits of the hotel’s recent investment. Wow!

Read some of our case studies here.