In 2013, after two decades working in national newspapers, we noticed the beginnings of a move towards a more ‘journalistic’ type of content being demanded by brands and businesses.

It was more prevalent in the US, but with the fragmentation of the media market and the advance of self-publishing via social media, we knew there would be a demand here in Ireland too.

Having been in the storytelling business for 20 years, we saw the chance to blend the best of our newspaper heritage with a new kind of service for businesses, one that moved beyond old-style PR.

In 2014, we always started our storytelling process with a single question. It was this: ‘Everyone has a good story. What’s yours?’

Today, we work with companies and businesses of all sizes in the public and private sector as well as with individuals. The same question remains as valid today as it was 5 years ago and, from this starting point, we continue to help clients shape their stories, content and their identity for the media – and their own channels.

This year, we couldn’t have had a better birthday present than our very first nomination in the PRII National Awards for Excellence – the ‘Oscars’ of Ireland’s PR industry, as judged by our peers. What an honour!

On behalf of the entire StoryLab team, we’d like to say a big thank you to all our clients, friends and supporters, for believing in us, and, above all, trusting us with your stories and reputations.

We very much look forward to continuing the work!