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POSTED 20.12.2018

Telling Sligo’s Story

Nothing beats a good story and telling one on film can be especially powerful when the right ingredients are put in the mix. StoryLab worked with Sligo Chamber of Commerce & Industry to create a short film and social campaign, showcasing the perks of living and working in Sligo.

We developed the #LifeisSligo campaign for Sligo Chamber of Commerce to spread the word and encourage people to think of Sligo as the perfect place to carve out a rewarding career and build a great life.

An integrated mix of film, social media and PR gave the Chamber the perfect platform to tell a compelling story about the town and its many assets.

Sligo has been enjoying something of a moment in recent times – media coverage of jobs announcements has helped to put the town firmly in the national media spotlight.

StoryLab recruited Martina Durac and Julien Behal of award-winning Phoenix Films, one of Ireland’s leading film and TV production companies, to produce and direct the film. Lead camera was Paddy Jordan, the two-time IFTA-nominated cinematographer who shot the TV comedy “The Young Offenders”.

The film captured scenes from inside schools, colleges and numerous businesses —including shops, tech and pharma companies and start-ups in co-working hubs and workplaces around Sligo. There was a full house for the launch of the film at The Model Sligo in mid-October, with businesses from around the town and county attending a special viewing.

Set to the music of acclaimed European club DJs Brame & Hamo, who are based in Berlin but hail from Sligo, the #LifeisSligo film has reached over 73,000 people on the Chamber’s Facebook page since it was rolled out in October.

Sligo Chamber has promoted the video again with a Christmas theme, aimed at audiences including job-seekers and returning emigrants.

Visit our StoryLab Testimonials page here.