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POSTED 18.7.2022

Top of the Class for Studyclix.ie

StoryLab worked alongside Studyclix.ie to provide daily coverage of the state exams that took place in June of this year. Various state exam experts gave their opinions on the first in-person exams since before Covid.

Exam intelligence company Studyclix is no stranger to providing expert media commentary on the annual State exams each June.

This year the ed-tech company was once again front and centre of media attention as outlets rushed to cover the different stories emerging from each day’s particular exams.

StoryLab worked with Studyclix – the biggest exam website in Ireland – to provide daily bulletins for the national media containing expert teacher reactions on each day’s papers, ranging from English to Construction Studies.

With enormous interest in the State exams from students and parents, the Studyclix experts – all teachers – were on hand after each exam to spotlight the key highlights of each paper and to analyse where students might have excelled – or struggled.

Over the course of two weeks, more than 12 special exam bulletins were dispatched to newsdesks within minutes of an exam ending.

Outlets that carried the daily Studyclix exam reaction included the Irish Times, Irish Independent, Irish Examiner, BreakingNews.ie, the Irish Daily Mail and Irish Mirror as well as regional titles such as the Kildare Nationalist and Cork Evening Echo.

The campaign resulted in almost 40 individual pieces of coverage mentioning or referencing Studyclix experts, reaching a potential audience of 50.5 million people.

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